The showroom is filled with items and memorabilia from Dale's years of wins and notable accomplishments in Busch competition. There are also items from Dale Jr's championship years and now Martin's have been added.

Each of our drivers has a display case in the Showroom with photos, trophies, plaques and telegrams of congratulations for their various accomplishments. There are photos from Dale Jr's Daytona 500 win of this year, some from Michael's early Busch days and other items from Martin Truex, Jr. and Paul Menard.

There is also newly-installed plasma screen currently showing Dale's final laps in the 1998 Daytona 500. Each DVD played on this screen will rotate according to our display changes.

One wall side case features the Dale Earnhardt Foundation. Photos of Feed The Children, American Forest and the Legacy Leadership Award initiatives are all displayed so you can read more about each program.

There's also plenty of new merchandise available in the Retail Store for the most ardent of Dale Earnhardt and Dale Earnhardt, Inc. collectors.

Everything from 2004 die-cast cars of Dale Jr, Michael and Martin's Tribute Cars from last year are now available. New DEInsider hats, DEI Team clothing, holiday gifts and so much more is on the shelves for you to take home as a remembrance of your visit to our corporate headquarters.

No Admission Fee
Monday -Friday 9 a.m. - 5 p.m.
Saturday 10 a.m. - 4 p.m.

Dale Earnhardt, Inc. is located in Mooresville, North Carolina with access from Highway 85 & Interstate 77. We are approximately 25 minutes away from Lowe's Motorspeedway.

From I-77

From Exit 36 Driving northbound on I-77, turn right on to Highway 150. Stay on Highway 150 until you come to Iredell Avenue. Turn right onto Iredell Avenue, which becomes Dale Earnhardt Hwy 3. Continue on Dale Earnhardt Hwy 3. Dale Earnhardt, Inc. will be on the left.

From Exit 30 Driving northbound on I-77, turn right onto Griffith Street. Stay on Griffith Street until it ends. You will be in front of Davidson College. Turn left onto Highway 115. Stay on Highway 115 for approximately 1 mile and turn right onto Presbyterian Road. Stay on this road until it ends and then turn left onto Shearer Road. Stay on Shearer Road until you come to Johnson Dairy Road. Turn right onto Johnson Dairy Road and stay on it until it ends. Turn left onto Dale Earnhardt Hwy 3 and travel approximately 2 miles. Dale Earnhardt, Inc. will be on the right.

From Lowe's Motorspeedway Take Speedway Boulevard to I-85. Travel north on I-85 to Exit 55. Turn left onto Highway 73 until the intersection with Odell School Road. Turn right onto Odell School Road and travel until it intersects with Dale Earnhardt Hwy 3. Turn left onto Dale Earnhardt Hwy 3 and travel approximately 4-6 miles. Dale Earnhardt, Inc. will be on the right.